Texas Pride Trailers, a family-owned, factory-direct heavy-duty trailer manufacturer based in Madisonville, Texas, has launched a bold new brand identity and redesigned website. The refresh doubles down on our long-standing commitment to building rock-solid work trailers for hard-working Americans, all while setting the stage for a new era of growth, innovation, and quality — an era driven to deliver on the promise of Real American Value.
At the heart of our new identity is the iconic rattlesnake, a provocative symbol of strength, reliability, and independence. The redesigned website establishes a new standard for the industry and improves the buying experience for our customers. The refresh aligns with our continued investments in production facilities to further bolster build quality, advance innovation, and shorten delivery lead times. All trailers continue to be built and shipped directly from Texas Pride’s headquarters, which keeps costs low for customers across industries such as construction, landscaping, agriculture, ranching, and oil and gas. All while staying true to the community of Madisonville and its surrounding counties.
“This brand refresh isn’t about changing who we are. It’s about sharpening the tools that help us tell our story and celebrating the people who make it possible,” said Jim Bray, founder of Texas Pride Trailers. “We’re still Factory-Direct. We’re still American-made. And we’re still committed to building the toughest, most dependable trailers on the market.”
Alongside the new identity and website, Texas Pride is launching updated English- and Spanish-language marketing campaigns across the web, radio, and television throughout the Texas Triangle. The rebrand also brings internal teams under one clear, unified identity as the company continues to grow as one of Madisonville’s largest employers and cements its reputation as the trusted name in trailers nationwide.
